Define customer segments, fit into customer limitations
1. CUSTOMER SEGMENT(S)
6. CUSTOMER LIMITATIONS EG. BUDGET, DEVICES
5. AVAILABLE SOLUTIONS PLUSES & MINUSES
Focus on problem, tap into behavior, understand root cause
2. PROBLEMS / PAINS + ITS FREQUENCY
9. ROOT / CAUSE OF PROBLEM
7. BEHAVIOR + ITS INTENSITY
Identify strong triggers & emotions
10. YOUR SOLUTION